![]() The project aimed to transform smokeless tobacco from being perceived as an “unsightly habit of old men” into a relevant, socially acceptable urban activity, targeting 15–35 year-old men. prior to the Lotus Project’s innovation in 1973. USST partnered with Swedish Match, forming United Scandia International to develop pouch products as part of the “Lotus Project.” Pouched MST was not commonly used, either in Sweden or the U.S. MethodsĪnalysis of previously secret tobacco documents, advertisements and trade press. Smokeless Tobacco (USST) and Swedish Match developed and marketed pouched moist snuff tobacco (MST) since 1973. Since 2006, “snus” smokeless tobacco has been sold in the U.S. ![]()
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